Season 1, Episode 20: A Brand Photographer Tells Us How to Make Your Brand Stand Out (and How to Have the Best Brand Photoshoot Ever) with Keira Lemonis of Brand Vamp
Keira Lemonis is a talented photographer who, along with her team at Brand Vamp, helps transform a business's visual presence. Brand Vamp's team of photography, cinematic videography, production, and creative direction pros turn your business from blah to "I NEED IT!"
They create branded photoshoots and videoshoots for businesses of all stripes. Need a video for your website that explains your brand's mission and ethos? Need a 30-second attention-grabbing video of your product to convert leads on social media? Need a branded photoshoot for you and your whole team? Brand Vamp is where it's at.
Keira got her start by photographing weddings and family/personal photo shoots. She realized that there was a hole in the market - businesses needed these services too! - and Brand Vamp was born. We talk about how she got started, how she started a side business with two partners, why businesses might want fresh content regularly, and the details of photographing product, food, and more.
00:05:37: What is Keira's job and where does she work?
00:08:50: Did she go to school for photography?
00:11:05: What is Brand Vamp's origin story? What are the rewards and the challenges of working with business partners?
00:17:27: What's the process for a brand photo shoot? Can people who live across the country hire Brand Vamp?
00:22:14: What's the "fresh content" service? Why do people choose this?
00:25:08: What are her favorite client projects so far?
00:26:55: Keira walks us through the planning of a brand videoshoot.
00:28:56: How do they find models?
00:30:51: How do they organize props and budget for a photoshoot?
00:38:06: We talk about product photos - why would someone hire a professional to shoot these?
00:42:41: Why is video so impactful on social media?
00:46:07: Keira gives us a little food styling 101
00:52:28: What's Keira's favorite part of her business?
00:56:28: Back to the Future: What advice would Keira give to her younger self? What's the biggest business mistake she's made?
01:11:28: A Day in the Life - what does an average day look like in the world of a brand photographer?
01:19:00: Listener Questions: What's the best weather to shoot product photos in? How can you get a good shot of food?
and our Quick Answer Segment